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About Us
SODA is a design magazine for the creative industries, featuring original content written and curated by our staff and guest writers. Our goal is to share the stories of interesting and unique people and projects within the creative industries and provide a platform for points of view that are shaping the design and innovation disciplines that we all live, breathe and love.
The magazine was set up in 2016 by TDC PR, the London-based communications consultancy working with clients at the intersection of design, innovation, creative, technology, culture and business. Now, in 2024, we are re-launching with a refreshed website and renewed purpose as a space for long-form, in-depth analysis and commentary on the state of design affairs.
Get in touch with us at [email protected]
Back
Christmas by Design: Festive Favourites from SODA & Friends
Check out our favourite launches designed for the festive season.
Innovation
Consumerism, Clothing and Corporations: Patrick Grant on building a regenerative business
How can we change the critical relationship between business agendas and consumer attitudes?
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Using design to inspire the UK Food and Drink industry
How BAGGI designed the Mmmake your Mark campaign
Innovation
Design Council Digest: Designing for Planet-Positive Business
An international perspective on the strategic importance of design
Opinions
Diversity in Design: 3% just isn't enough
Diversity in our sector is in a dire state, so what can you do?
Studio Spotlight
The Splash
Click to see our favourite creative projects this month...
The Splash
Design Council Digest: New government, new missions. Real change?
Can designers transform the public sector form the inside out?
Opinions
Olga Treivas - Redefining Crystal Glass Design
Driving the modern age of glass design.
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SODA Spaces: the best interior design projects of the month
Expect a pub, a hosting kitchen and a vinyl cafe in this months column.
Innovation
Meet the Grad: University for the Creative Arts Farnham's Xuanle Zheng
Furniture designed especially for cats.
Innovation
Meet the Grad: Manchester Metropolitan University's Sam Bonser
Using illustration to connect with the world.
Innovation
Circularity and functionality: the principles behind Aesop’s retail design
Read more on how the skincare brand's new location takes sensory retail experiences to the next level.
Studio Spotlight
‘A chance for a reset’: What might design look like under the new Labour government?
What role might designers play under the Labour government?
Opinions
Design in the Olympic and Paralympic Games: where would we be without it?
Learn more about the history of the Olympic and Paralympic Games through the lens of design, with analysis of posters, pictograms, torches and more.
Innovation
SODA Spaces: our favourite interior design projects this month
SODA's favourite interior projects in the realm of hospitality, retail and culture.
Innovation
Designing out e-waste one kettle at a time
New Designers winner Gabriel Kay explains his graduate project Osiris and gives his view on modularity and repair
Innovation
Meet the Grad: Glasgow School of Art's Elle Crawley
Can AI ever truly be human? Check out this graduates project to find out...
Innovation
Bringing opportunity to the northern design territory
The Northern Design Festival is a new event set to return in 2025 after a successful first year.
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The SPLASH
A creative round up of our favourite recent projects and initiatives.
The Splash
LGBTQ+ history is not finished yet
To mark the end of LGBTQ+ History Month, the SODA team looks forward to three historical moments that still need to happen in queer equality
Opinions
Hydrogen power: a new green revolution?
How can hydrogen help...
Archive
This is our Virtual Reality
How is VR changing our reality as we know it...?
Innovation
The Value of Public Art
SODA highlights some of London’s best examples of public art for good.
Innovation
To Build a Place
What makes a place a place
Innovation
The SPLASH
The week in creativity explored...
The Splash
Plastic Free July
Plastic Free July round up
Innovation
/ Opinions
Movement in Colour
An exploration of how colour is used to define different movements
Innovation
/ Opinions
Jesper Eriksson - Transformative Materials
We sat down with the London based artist to discuss coal, fossil fuels and the nature of materials.
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