The SPLASH

Back

The SPLASH

Your fortnightly dose of creativity from 'The SPLASH'
The Splash

This is our Virtual Reality

How is VR is changing our reality as we know it...?
Opinions

The SPLASH

The latest in creativity from the SODA team.
The Splash

The Value of Public Art

SODA highlights some of London’s best examples of public art for good.
Art & Design

The Splash

The week in creativity brought to you...
The Splash

To Build a Place

What makes a place a place
Art & Design

The SPLASH

The week in creativity explored...
The Splash

Plastic Free July

Plastic Free July round up
Opinions

THE SPLASH

A creative roundup of the week
The Splash

Painting a Clearer Picture

As art galleries reopen their doors, the SODA team highlight some of the most exciting new exhibitions coming to the capital this summer.
Art & Design

03.07.20

A weekly series exploring the new and practical ways that creatives are responding to COVID19...
Make Good

Movement in Colour

An exploration of how colour is used to define different movements
Opinions

19.06.20

A weekly series exploring the new and practical ways that creatives are responding to COVID19...
Make Good

Queer Artists of Colour

To celebrate Pride 2020, SODA highlights the cultural and artistic contributions of queer people of colour to our industry.
People

21.05.20

A weekly series exploring the new and practical ways that creatives are responding to COVID19...
Make Good

07.05.20

A weekly series exploring the new and practical ways that creatives are responding to COVID19...
Make Good

Make Good

A weekly series exploring the new and practical ways that creatives are responding to COVID19...
Make Good

THE SPLASH

New Year, New SPLASH...dive down into our creative roundup!
The Splash

THE SPLASH

The SPLASH is back...
The Splash

Jesper Eriksson - Transformative Materials

We sat down with the London based artist to discuss coal, fossil fuels and the nature of materials.
People

KASIA WOZNIAK & LISA JAHOVIC

Photographer Kasia Wozniak and set designer Lisa Jahovic present 'Negative Mirror' ...
Projects

PRIDE 2018

Here’s our pick of the best Pride campaigns of 2018 ...
The Splash

Photo Diary

Whilst attending Biennale Architettura 2018 Rob Fiehn documented some well known faces with his trusty Olympus OM20 ...
People

'Freespace' Preview

Architectural correspondent Rob Fiehn picks his highlights to check out this summer at Biennale Architettura 2018 ...
Opinions

Gavin Coyle - man of the woods

Bobby Jewell sits down with furniture maker Gavin Coyle ...
People

Christiane Spangsberg - Works In Progress

Imogen Eveson spends an evening in Sydney with Danish artist Christiane Spangsberg, as she sketches out the year ahead following three sell-out shows in 13 months ...
People

Rowan Williams on Education

Designer Rowan Williams reflects on his experience of his design education ...
People

14.12.17

It's our last creative news round-up of 2017 .... Enjoy!
The Splash

Adventures in Dalbergia

We paid a visit to the studio of Federico Méndez-Castro, a fine dust maker located on Granville Island, Vancouver ...
People

mario macilau

The extraordinary, everyday ...
People

30.11.17

'Tis the season to be jolly (almost!). Before the holiday season sweeps you off your feet take five minutes to have a look our latest round-up of creative news. Enjoy!
The Splash

The Goldloxe Effect

Creating in the shadows ...
People

The Enduring Allure Of Indigo

Jenny Balfour Paul shares what makes the power and draw of natural indigo so enduring and what we can learn from its rich and magical history ...
People

10.11.17

An audio visual explosion this week, plus an array of very very interesting objects from Athens ... Enjoy!
The Splash

TAKESHI MIYAKAWA

We chat to the NYC based designer about his practice, wax chandeliers & chairs having conversations ...
People

Empty spaces to extraordinary experiences

Museum and interior design practice Casson Mann talk about how they create world-class innovative and engaging experiences.
People

20.10.17

Ease into the start of the weekend with another round-up of creative news ...

SODA x SODA

That name sounds familiar! Rob Fiehn sits down with architectural studio SODA to find out about their Soho beginnings and how they're searching out interesting new projects.
People

10.10.17

Take 5 and read our round-up of creative news ...
The Splash

loading...

The SPLASH

UltraBOOST DNA LOOP

Circularity right down to the name

Circular design is nothing new, but the latest way that Adidas is approaching it is something that other brands should take note of. The sportswear powerhouse has started a public trial of the UltraBOOST DNA LOOP trainer - an endlessly recyclable shoe which conforms to the principles of the circular economy. Currently being tested by 1,500 runners, the trainers are part of Adidas’ Made to be Remade system of selling and returning sportswear. Each UltraBOOST DNA LOOP trainer is made entirely of thermoplastic polyurethane (TPU) and assembled using heat, a more sustainable option than glue, which can contain non-biodegradable plastics. This means that the trainers can be returned at the end of their life and easily made into new trainers.

The news is Adidas’ latest step towards reducing its environmental impact and embracing more circular design principles. “Our ambition is to end plastic waste,” said James Carnes, vice president of brand strategy at Adidas. “We want to make sure that more and more of the products we create are either made with recycled material, made to be remade or made with natural materials.” With the future of Adidas being undeniably circular, will other brands follow suit?

Originals Store

Creative store with a sustainable edge

Contributions from some of London’s finest creative talent have come together in designing Adidas’s new flagship store for their Originals range on Carnaby Street. One-off design pieces from the likes of Paolina Russo, Bethany Williams & Melissa Kitty Jaram have helped create what’s been dubbed the ‘Home of Originals.’

The store has been designed with the company’s commitment to sustainability in mind as, for example, the flooring comes from reclaimed wood and all furniture has been upcycled. Furthermore, Adidas’s vision to be carbon neutral by 2050 is reflected with the striking Stan Smith 3D printed trefoil mural accommodating living plants.

The overriding vision of the newly opened store is to create a user experience which integrates creativity and sustainability with commerce, expressing the message behind the Originals brand.

Diode Typeface

Typefaces you can half see

What can we understand from language when the conventional structure of a letter is manipulated? The subject has been of long interest to designer Natasha Lucas, and takes centre stage in her latest project, Diode, developed in collaboration with MuirMcNeil, the collaborative practice of Hamish Muir and Paul McNeil. “I find it fascinating to explore ‘incomplete’ letterforms that verge on the abstract, yet preserve the qualities of alphabetic letters”.

Developed into three versions (one positive and two negative) and in three sets of individual letter component fonts designed to register precisely with one another in layers, Diode offers its user an immense range of visual interactions. It’s clear here that negative space is highly depended on, engaging the user to interpret and understand the shapes which form the typeface.

The resulting Diode culminates in “a type system that is structurally incomplete but maintains its visual integrity and legibility by optimising the use of space”. We love this clever play on space and can see the typeface forming part of a wider graphical story.


soda-s
  • The SPLASH was brought to you by The SODA Team
fullscreen
close

Subscribe To Our Newsletter

Catch up on all the latest news from State Of Design Affairs right in your inbox.

Remind me later
Please dont ask me again

Thank you for signing up, don't forget to check your inbox to confirm your email.